About us

Welcome to Richcreek Lures

Richcreek Lures was built from a passion for fishing and creating quality products for anglers. Based in Idaho, we’re focused on producing fishing products that we would be proud to have in our own tackle boxes.

Our lineup includes freshwater and saltwater baits, including our JJ Creek Worms and Creek Eggs, along with our Creek Pearl premium pigments and Richcreek apparel.

We’re building Richcreek Lures around quality products, original designs, and a love for the outdoors. Whether you're fishing a creek, lake, river, or heading out into saltwater, we want Richcreek Lures to be part of the adventure.

Richcreek Lures

Where the Creek Comes Alive.